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Writing Assignment 3
- Three.
Scenario: You have Information Design experience, but your
team does not. They are skilled in their respective areas
of expertise as writers, artists, engineers, planners, IT
people, and so on, but have little practical experience
navigating their way through the process of creating a
successful design product and avoiding potential pitfalls
on the way. You have the opportunity to work on a project
that, if all goes well, will lead to your team's design
being implemented by a company or other client. In other
words, you get paid rather than having your proposal
abandoned at some point during its creation.
Create a document for your team members that outlines the
various stages of an interactive and successful design
process. Use chapters two and three of IDW, especially pp
50ff, for suggestions, though do not feel limited to this
text's ideas or feel compelled to summarize all their
examples.
Design. Ok, let's
make our documents graphically pleasing and user
friendly. Does your document look good if you're far
enough away that you can't read the words? Use
principles of good design to design your document. I
don't want more text than would fill two pages single
spaced within paragraphs & double spaced between,
but you can have more pages if your formatting calls
for it. Adjust font size & margin to achieve an
ideal line length. What does Bringhurst say is
the ideal line length for a one-column document?
What is the official term typographers use instead of
line length?
Our computers will display 16 million colors; when it
comes to document design, we mostly use 2 (black &
white). So for this assignment, make your page color
and font color anything BUT black and white. Here is an example of a
pamphlet I designed as an offspring of my web site.
Look at the colors, background, and overall esthetic
of the file. Notice that I used a background image
rather than a color for my document. In your document,
make font family, boldface, font style, font color, or
font size changes to make your headings distinctive.
Just for kicks, let's take kerning out for a
spin. Use kerning for one of the levels of headings to
enhance them. I'll evaluate according to the quality
of the content, the appearance of the document, and of
course the level of writing errors I come across.
Also, please do not
submit work as zipped files. I can open them,
but not through Moodle. Further, remember that
business and other technical documents do not indent
paragraphs.
Let me know if
you have questions, and be aware that I'll be posting
discussion board topics soon for the next two
weeks.
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