LOUISIANA TECH UNIVERSITY

Doctor of Business Administration Degree

Marketing Major Classes & Professors

 

Marketing Classes

Normally Taught by

QA 645: Applied Structural Equations Modeling. 0-3-3. Structural equations modeling techniques emphasizing the distinction between theoretical and exploratory statistics, assessment of theoretical fit, process models, and psychometric analyses as applied in business.



Dr. Barry Babin
MKTG 600: Survey of Marketing and Strategy. 0-3-3. A survey of the marketing literature on strategy and other related topics including: marketing management, serivces marketing, market orientation, brand management, and personal selling. Dr. Doug Amyx
MKTG 601: Research Methods I. 0-3-3. Introduces the student to the collection, analysis, and interpretation of survey data with an emphasis on the application of statistical techniques and research ethics. Dr. Bruce Alford

MKTG 610: Seminar in Marketing Management. 0-3-3. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest.

 Dr. Bruce Alford
MKTG 620: Advanced Topics in Marketing Management. 0-3-3. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest. Dr. Julie Moulard

MKTG 637: Seminar in Buyer Behavior. 0-3-3. The course prepares students to conceptualize, operationalize, and develop research ideas in buyer behavior.  It focuses on understanding theoretical and methodological foundations of consumer behavior.  Credit will not be given for MKTG 637 if credit is given for MKTG 537.

 Dr. Laura Flurry
MKTG 640: Marketing Theory. 0-3-3. A survey of the philosophy of science and the evolution of marketing ideas, concepts, and theories. The influence and contribution of individuals to marketing concepts are emphasized.  

Dr. Barry Babin
MKTG 650: Directed Study in Marketing. 1-3 hours credit. Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing. As needed, professor varies

MKTG 685: Comprehensive Exam in Marketing. No credit. Doctoral standing required. Required for all business administration doctoral students seeking to take the comprehensive exam in marketing. Requires consent of graduate director.

 Registration for Comprehensive Exam