Audience Profile Sheet

1. Reader's Name & Job Title.

Name
Job Title
Organization

2. Kind of Reader: Primary Secondary

3. Reader's educational background.

Formal education

Training Courses & Workshops

4. Reader's professional background (previous positions or work experience).

5. Reader's chief responsibilities on the job.

6. Reader's personal characteristics.

7. Reader's likes.

8. Reader's attitude toward you and the subject of the document.

Positive Neutral Negative

Why? In what ways?

9. Reader's cultural characteristics.

10. How reader will use the document.

• Skim it Read it Read a portion of it
  Which portion?
• Modify it and submit to another reader? Yes No
• Attempt to implement recommendations? Yes No
• Use it to perform a task or carry out a procedure? Yes No
• Use it to create another document? Yes No
• Other? Yes No.
• Explain