A. THESIS/PROPOSED ACTION
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You did not provide a proposal.
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a. You assumed a proposal but did not state it.
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b. You stated a proposal, but it was vague or too broad.
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c. You stated a general solution, but did not provide your audience with
a specific action to take.
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d. You provided an audience with a proposal, but there is some question
whether your audience an act on it.
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e. If the audience followed your recommendation, it would not have the
desired effect.
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You provided an adequate proposal.
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You provided an outstanding proposal will probably bring about the change
you desire.
B. AUDIENCE
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You did not address an audience.
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a. Your audience was too broad (for example, you addressed the "readers
of Time).
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b. You started with one audience, but switched to another one.
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Your audience was fairly well defined.
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Your audience was well defined and you did an excellent job of addressing
it.
C. DEVELOPMENT
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You had neither topic sentences nor logical development.
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a. You had topic sentences, but they were not logical.
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b. You had logical development, but you did not provide topic sentences.
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c. You had topic sentences, but they did not support your thesis.
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d. You had topic sentences that did not address the self-interest of your
audience.
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You had both topic sentences and logical development. These provide a competent
but uninspired framework for your argument.
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You had excellent topic sentences and logical development.
D. SUPPORT
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a. You provide no support.
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b. You provide support in an apparently random order.
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a. You provide some support, but they are too general and vague.
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b. You provide some support, but too many do not belong where you place
them.
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c. Your support is of the "crank" variety; i.e., it is unreflective and
uninformed and simply reflects popular stereotypes on the subject rather
than careful research.
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You provide support in the proper places and give a basic case for your
argument.
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Your support is clear and provides a forceful case for your argument.
E. WRITING THE ESSAY
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Your essay lacks coherence and cohesion. Transitions are ineffective. The
paragraphs read like a list, with no connection between the sentences.
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The paragraphs have a general focus, but some sentences are unrelated.
Coherence, cohesion, and transitions need work.
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Paragraphs are generally well developed with fewer than three problems
of focus, unity, or coherence. Transitions may be a bit forced.
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Paragraphs are focused, unified, and coherent. Transitions are logical
and effective.
F. GRAMMAR
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10+ errors.
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9 errors.
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4-8 errors.
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1-3 errors.